FC Dallas Soccer Celebration

A multi-week community fan experience transforming Simpson Plaza into a premier soccer gathering destination for the summer. Co-hosted by FC Dallas and the City of Frisco, this massive family-friendly event features live large-screen viewings of international tournament matches, a interactive Fan Activation Zone with product samplings, games, live music, special player and national team appearances, merchandise zones, and local food and beverage vendors. The plaza will feature tented areas, fans, and misters for guest comfort, with nearby access to the adjacent National Soccer Hall of Fame.
Located in front of Frisco City Hall and adjacent to Toyota Stadium and the National Soccer Hall of Fame, the FC Dallas Soccer Celebration will bring fans together in the heart of Frisco for music, special appearances, giveaways, local food vendors, beverages and interactive experiences as well as 97 live viewings of FIFA World Cup 2026™ matches on large-scale screens with multiple seating areas.