2026 Christmas in Cowtown Holiday Gift Market

The Junior League of Fort Worth’s (JLFW) Christmas in Cowtown Holiday Gift Market is a cherished Fort Worth tradition that ushers in the holiday season for our community each year. As we celebrate the 20th year of the Market, we invite you to join us for this Timeless Tradition, taking place October 7–11, 2026 at Will Rogers Memorial Center in Fort Worth, Texas. This year, we are proud to welcome more than 240 unique merchants from across the country and over 20,000 patrons eager to begin their holiday shopping and perhaps discover a few treats for themselves along the way. As JLFW’s largest annual fundraiser, Christmas in Cowtown has generated over $10 million to support significant projects and partnerships that have brought meaningful improvements to Fort Worth and Tarrant County. Our signature special events kick off the Market in style. Our special events offer exclusive, early access to Market with drinks and bites! Market Hours: Thursday, October 8th: 12 PM - 7 PM Friday, October 9th: 10 AM - 7 PM Saturday, October 10th: 10 AM - 6 PM Sunday, October 11th: 10 AM - 4 PM Special Events: Preview Party Wednesday, October 7th | 5:30 PM - 9 PM Preview Party is the VIP Shopping Experience that officially kicks off Christmas in Cowtown. Shoppers (21+ only) will enjoy early access to the Market while enjoying bites, three drinks, and complimentary valet parking. Preview Party tickets are limited and online pre-sale only. Private Shopping Thursday, October 8th | 9 AM - 12 PM Private Shopping is a VIP Shopping Experience granting shoppers (21+ only) early access to the Market while enjoying brunch bites, two drinks, and complimentary valet parking. Private Shopping tickets are limited and online pre-sale only. Early Access Shopping Friday, October 9th & Saturday, October 10th | 8:30 AM - 10 AM Early Access Shopping offers shoppers exclusive early entry to Christmas in Cowtown before General Admission begins. Guests will enjoy complimentary coffee and donuts while shopping the Market. Limited quantities of a giveaway* will be available on both days. Early Access Shopping tickets are limited. If availability remains, tickets will be sold at the door. This ticket is admission to one (1) day of shopping. If you plan to attend multiple days you will need to purchase one (1) ticket per day you attend. *Giveaway quantities will be limited and not guaranteed with ticket purchase. Early Access tickets purchased at the door will not be eligible for the giveaway. Strollers and wagons will not be allowed inside the Christmas in Cowtown Holiday Gift Market and may be checked at bag check located in the main concourse. JLFW adheres to ADA guidelines 28 CFR 36.302.